# ASDF Design

> ASDF Design is a modern web development studio based in Duluth, Minnesota, specializing in custom website development, eCommerce solutions, and digital marketing services. Founded by Paul, a designer-turned-developer with 20+ years of digital experience, ASDF builds fast, affordable websites without big-agency overhead for businesses, creators, and organizations in the Twin Ports area.

ASDF Design focuses on creating modern, efficient websites that are built to last. The studio serves Duluth, Hermantown, and the Twin Ports area, offering a range of web development and digital marketing services. The approach combines thoughtful design with solid code to deliver real-world results.

## Services

- [Custom Website Development](https://asdf.design/services/custom-website-development): Next.js, TypeScript, and Webflow development for responsive, accessible, SEO-friendly websites
- [eCommerce Development](https://asdf.design/services/ecommerce-development): Custom Shopify storefronts with analytics and conversion optimization
- [API & CMS Integrations](https://asdf.design/services/api-and-cms-integrations): REST APIs, GraphQL, and headless CMS integrations for seamless data flow
- [UI/UX & Visual Design](https://asdf.design/services/ui-ux-and-visual-design): User research, prototyping, and design that works beyond aesthetics
- [SEO & Performance Optimization](https://asdf.design/services/seo-and-performance-optimization): Core Web Vitals optimization, technical SEO, and speed improvements
- [Ad Creative & Campaign Support](https://asdf.design/services/ad-creative-campaign-support): Google Ads, Facebook Ads, and Instagram campaign support

## Portfolio

- [Robb Quisling](https://asdf.design/work/robb-quisling): Artist portfolio site built with Webflow, featuring clean minimalistic design for artwork showcase
- [Folks of Minnesota](https://asdf.design/work/folks-of-minnesota): Next.js and Supabase storytelling platform with 600+ archived stories and region-based filtering
- [Vanagon Gear](https://asdf.design/work/vanagongear): Shopify storefront for Vanagon-themed merchandise with Printful integration and SEO optimization
- [Duluth.Art](https://asdf.design/work/duluth-art): Community-powered art directory built with Next.js and Supabase for local art discovery

## Blog & Resources

- [Welcome to ASDF](https://asdf.design/blog/welcome): Introduction to ASDF Design's approach and services
- [Ways to Build Websites](https://asdf.design/blog/ways-to-build-websites-and-which-might-be-right-for-you): Guide to different website building approaches and technologies
- [Image Formats for Websites](https://asdf.design/blog/image-formats-for-websites): Technical guide to optimizing images for web performance
- [Google Website Performance & Core Web Vitals](https://asdf.design/blog/google-website-performance-core-web-vitals): Deep dive into website performance optimization

## Contact & Business

- [Contact ASDF Design](https://asdf.design/contact): Get in touch for project inquiries and consultations
- [About ASDF Design](https://asdf.design/about): Learn more about Paul's background and ASDF's mission

## Optional

- [Paul's Personal Portfolio](https://www.mynameispaul.com/work): Broader overview of Paul's career work and experience
- [ASDF Design Styleguide](https://asdf.design/styleguide): Design system and component library documentation