Not Your Average Studio Site

Just a guy with a keyboard, a plan, and some strong opinions about semantic markup.

ASDF.Design is a one-person web development studio based in Duluth, Minnesota. I'm Paul—a product designer turned full-stack dev with a love for performance, clarity, and weird little experiments that shouldn't work (but do). You can find more of my work on my portfolio site and Instagram.

I build custom websites for creatives, nonprofits, and brands who want more than a template—and less than an agency.

What I Do

  • •Custom website development (Next.js / Shopify / Webflow / headless)
  • •Front-end engineering with Tailwind and component libraries
  • •CMS and API integration (Supabase, Airtable, REST, GraphQL, custom)
  • •UI/UX design with an emphasis on usability and speed
  • •SEO + performance optimization for search and sustainability
  • •Ad creative, QR landing pages, and merch campaign support for Duluth, MN businesses and creators
  • •Shopify → Google Merchant feed optimization
  • •Branded merch, stickers, and event handouts
  • •Print-on-demand integrations (Printful, Printify)
  • •Stripe checkout, donation flows, subscriptions
  • •Inventory logic + CMS setups
  • •Calendar/event integrations (AudienceView, Common Ninja, etc.)
  • •Authentication, dashboards, role-based access
  • •Wireframes, mockups, design systems
  • •Integrations with Google Sheets, Forms, Calendar, Analytics, Search Console, Tag Manager, Ads, My Business, Maps, Reviews

From Sketchbooks to Supabase

I've been making things since the days of Geocities and dial-up modems. My background is in model making and visual design, which means I bring an unusual level of precision and clarity to how things look and work.

These days, I focus on building modern, scalable websites that give clients control—not technical debt. If you're tired of bloated WordPress installs or clunky templates, we should talk.

How I Work

I work fast, iterate often, and communicate clearly. Projects always start with real goals—what's the site supposed to do? Then we figure out how to make it faster, leaner, and better than whatever your competition's doing.

If needed, I bring in other pros (copywriters, photographers, animators) to scale when your project needs it. But the core build is always me.

Code & Stack:

Next.jsSupabaseTailwind CSSTypeScriptShopifyLiquidSCSS

Design & Build:

FigmaWebflowPhotoshopBlender

This work is 100% made in Duluth, Minnesota. We don't outsource anything. We don't hire cheap outside help, period. If you are a creative agency that wants to outsource, a small business, a nonprofit, or brand that wants something better, genuine and 100% Duluth made, we should talk.

Got a wild idea or merch drop? Let's chat!

Want to discuss a weird integration or a wild idea? ASDF.design is a modern web development studio based in Duluth, Minnesota. We craft custom websites using React, Next.js, Supabase, Shopify, and Webflow — for businesses, creators, and organizations that want something better.

Let's Talk

Frequently Asked Questions

  • What areas do you serve?

    We serve Duluth, MN, the Twin Ports, and businesses throughout Minnesota. We also work with select clients remotely.

  • Do you offer Shopify and eCommerce development?

    Yes! We specialize in Shopify and custom eCommerce solutions for local businesses, including print-on-demand and subscription setups.

  • Can you help with branding and visual design?

    Absolutely. We offer full branding, visual identity, and UI/UX design services for businesses and organizations in Duluth and beyond.

  • What makes your web development different?

    We focus on performance, accessibility, and future flexibility. Our sites are built to be fast, SEO-friendly, and easy to maintain.