Web Design & Development in Duluth, MN. Built for Speed, Style, and Results.
Good Ideas.
Better Execution.
Design, development, and creative technology. Duluth, Minnesota.
01 / Independent Studio
Small Studio.
Big Builds.
ASDF works at the intersection of visual design, creative technology, and web development. From unconventional digital experiences to high-performance websites, we build things that look different, work beautifully, and solve real problems.
Made real.
Selected work, from the unexpected to the essential.
03 / Web Design & Development Services in Duluth, MN
Built in Duluth.
Shipped Anywhere.
Custom Webflow, Next.js, and Shopify websites, technical SEO, and WordPress support for businesses in Duluth, Superior, Hermantown, and across the Twin Ports, plus interactive launch sites for studios and brands anywhere. Strategy, design, and development under one roof, from first sketch to final deploy.
Custom Website Development
Custom websites in Webflow, Next.js, or Shopify. Fast, accessible, and fully yours.
- Fully custom front-end development (Next.js, Webflow, or Shopify)
- Component-based structure for future flexibility
- SSR, SSG, and app-routing support
- Accessibility and performance baked in
eCommerce Development
Shopify stores built to sell, from custom themes to headless builds and print-on-demand.
- Shopify builds (custom themes or headless)
- Print-on-demand integrations (Printful, Printify)
- Stripe checkout, donation flows, subscriptions
- Inventory logic + CMS setups
API & CMS Integrations
Connect the tools you already use, like payments, calendars, databases, and your CMS, cleanly and securely.
- Supabase (auth, DB, storage)
- Airtable, Notion, Sanity, or CMS of your choice
- Calendar/event integrations (AudienceView, Common Ninja, etc.)
- Authentication, dashboards, role-based access
- Custom API integrations (Stripe, Google Calendar, etc.)
UI/UX & Visual Design
Interfaces, design systems, and motion that look sharp and actually get used.
- Wireframes, mockups, design systems
- Webflow component libraries (via Devlink or custom)
- Interaction and motion design
- Brand alignment and creative direction
SEO & Performance Optimization
Technical SEO, speed, and Core Web Vitals work that helps local customers find you.
- Semantic HTML and proper metadata structure
- Keyword hierarchy and top-level SEO strategy
- Page speed audits and improvements
- Accessibility and Core Web Vitals optimization
Ad Creative & Campaign Support
Social ads, landing pages, and product feeds that turn attention into sales.
- Instagram Reels, Stories & static ad design
- QR landing pages and YouTube Shopping
- Shopify → Google Merchant feed optimization
- Branded merch, stickers, and event handouts
WordPress Security & Migration
WordPress maintenance, security, and migration. Patch it, protect it, or get off it.
- Emergency patching and PHP version audits
- Scheduled core, plugin, and theme updates with backups
- Malware scans, cleanup, and hardening
- Migration to Webflow or Next.js with full redirect mapping
Different tools.
Same obsession.
Good design and solid engineering belong in the same conversation. Every project starts with the problem, not the platform.
Understand
the problem.
Research, discovery, strategy, and asking the questions that actually matter before opening a design file.
Design with intention.
Visual systems, interfaces, and interactions that feel distinct without sacrificing usability.
Engineer the details.
Fast, accessible, maintainable websites and products. The right stack for the work, not the other way around.
Custom web design & development for Duluth and the Twin Ports
From launch campaigns for global entertainment brands to local Twin Ports shops — strategy, design, and development in one studio. See the work.
20+ years.
Still curious.
Designer by trade. Developer by obsession. I've spent more than two decades turning ideas into digital experiences, working with independent creators, startups, agencies, and national brands. ASDF is where that experience meets the freedom to build differently.
Have something
in mind?
Strange idea, complicated platform, ambitious redesign, or something that doesn't fit neatly into a category. I'm listening.
Let's Talk ↗