Vanagon Gear
A bold Shopify storefront built to sell Vanagon-themed apparel, stickers, and accessories.
01 / OVERVIEW
The client needed a site that felt personal but had pro-level polish, and could handle rapid product expansion down the road.
02 / THE BRIEF & THE BUILD
- Designed a clean, modern single-page homepage with featured collections
- Custom Shopify theme based on the Dawn framework, with hand-rolled code for layout and styling
- Tag-based navigation for filtering sticker and apparel collections
- Integrated Printful for on-demand fulfillment
- Added product metafields and tags for flexible merch types
- Launch a brand-new store from scratch
- Improve SEO and brand storytelling
- Make it easy to add and manage new merch
- Optimize for mobile buyers
Tech stack
Platform
Shopify
Theme
Custom built theme
Languages
Liquid, SCSS, JS, TailwindCSS
Integrations
Printful, Shopify Metafields
Results
- Clean, fast-loading Shopify store
- Simple merch system that scales
- SEO-ready and easy to manage in-house
Behind the build
When designing the collection structure for apparel, we needed flexibility for different product types and colors without creating a chaotic UI. We solved this by using a combination of product tags and metafields to drive dynamic filtering, making it simple to expand the catalog later without redesigning anything.
What we learned
Even simple stores need thoughtful content structure. Designing around future merch drops helped us avoid bottlenecks and build a system that the client could actually grow into, without needing to call us every time.
03 / Screeners
04 / The Brand
The best isn't here yet.
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