Experiments / Prototypes / Retired concepts / Small games

TheLab.

Playable prototypes, hero concepts that didn't ship, and small games built out of the ASDF mark. This is where ideas get tried before they get client work.

01 / Transmissions
Signal Invaders

Arcade mode, game one: ranks of A, S, D and F glyphs march down while the ASDF logo erodes as your shields.

WIP
Game
Eye 01: Almond

The hero's cursor lens turned into an almond-shaped eye: pale glyph lids, a scrambled iris and a pupil that looks where you're heading.

Retired
Hero Concept
Eye 02: Sensor

The robot take: an octagonal housing, counter-rotating rings, a core in the signal colour and shutter doors instead of lids.

Retired
Hero Concept
Eye 03: Eyeball

Eye 01 made round like a ball. A blink squashes it into a slit, and glyphs around it get pushed outward.

Retired
Hero Concept
Eye 04: Pressed Through

The last eye before the hero went back to plain: nothing new is drawn. The logo's own letters lift and catch light, like an eye pushing up through a sheet.

Retired
Hero Concept
ASCII Hero

The homepage logo rebuilt as spring-loaded ASCII glyphs over CRT static. Push it, throw shockwaves, type A-S-D-F.

Shipped
Hero Concept
02 / Your launch

Want one of these
for your launch?

Game reveals, film campaigns, album drops. If it deserves an interactive moment people play with and share, let's build it.

Let's Talk ↗
ASDF DESIGN / Experiments - End of Transmission
Currently at capacity. Booking future projects.